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Guide

How to set holiday hours on your Google Business Profile.

Closed on the holiday, open late before it, away for a week in August: customers check Google before they come. Here are Google's own steps for special hours, when a closure should be "Temporarily closed" instead, and the other places your hours need to match.

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Updated 16 October 2026

The steps, as Google gives them.

  1. Open your profile

    Go to your Business Profile, signed in with the Google account that manages it, and select Edit profile, then Hours. In the Google Maps app: tap Business at the bottom right, then Edit profile.

  2. Special hours

    In the "Business hours" section, next to Special hours, select Edit. Pick a date Google suggests and select Review, or select Add a date for your own.

  3. Open or closed

    Closed that day: make sure the Closed box is checked. Open with different hours: uncheck Closed and enter the hours. Two sets of hours on one day: More, then Add hours.

  4. Save

    Select Save. Google reviews changes before they go live on your profile, so do it a few days ahead.

Good to know.

  • Your regular hours stay as they are. Special hours show to customers only on the days you set.
  • Confirm the holidays even when nothing changes. Google suggests confirming your hours for official holidays even if they are your regular hours. On those days Google may show people a note that your hours might differ.
  • Main hours must be on. Special hours show only when your hours are set to "Open with main hours".
  • A late night counts. If you open past midnight, the special hours win over the next day's regular hours.

Special hours or "Temporarily closed"?

  • A holiday or a short closure, up to 6 days: special hours
  • A longer break: "Temporarily closed"
  • Google's own pages differ on exactly 7 days, so stay on the safe side
  • A temporarily closed business can rank after open ones in broad searches

The other places customers look.

Your hours live in more places than Google:

  • Apple Maps, through Apple Business: holiday open and closed hours are set as temporary special hours there.
  • Bing Places, your Facebook page and your website.
  • Your social profiles' bios, if they mention your hours.
  • Your own answers: an automatic reply, a booking page, and whoever answers your phone and your messages.

An hour that is right on Google and wrong on your website is the kind of mismatch customers remember.

Set it once with Neaion.

Tell your office your hours and closed days once, in Settings or in plain words in its chat. From then on it answers customers with them, offers no booking on a closed day, and prepares the same hours and closed days for your Google profile, sent when you press it, each closed day as special hours. If you switch on "Keep Google up to date", a change is sent by itself. A ready text for your Instagram, X and TikTok bios comes with it. See what your office does with your Google profile.

It never

  • Changes your business name, description or phone on Google
  • Overwrites special opening times you set on Google yourself
  • Sends anything to Google you did not press, unless you switched it on
Questions

Asked before you start.

Will special hours change my regular hours?

No. Special hours show only on the days you set; your regular hours stay as they are.

How far ahead should I set holiday hours?

A few days at least: Google reviews changes before they go live.

Should I use special hours or Temporarily closed?

Special hours for a closure of up to 6 days in a row; Temporarily closed for a longer one. Google's own pages differ on exactly 7 days.

Do I need to confirm holiday hours if they do not change?

Google suggests confirming your hours for official holidays even when they are your regular hours.

Sources

The rules and dates on this page come from these sources, read on the day shown. This guide is general information, not legal or tax advice: rules change and your case may differ, so ask your adviser before you rely on it. If something here is out of date, write to us at hello@neaion.com and we will correct it.

  1. Google Business Profile Help: how to set special hours, checked 16 October 2026
  2. Google Business Profile Help: about holidays on Google, checked 16 October 2026
  3. Google Business Profile Help: mark your business as closed, checked 16 October 2026
  4. Google Business Profile Help: edit your Business Profile, checked 16 October 2026
  5. Apple Business: configure location attributes, special hours, checked 16 October 2026

Read next

GoogleYour Google profile, kept right and answered.Review replies drafted for you to post, your hours kept the same on Google, your Book online link and your own photos. Your name and description stay yours. Cafés and restaurantsGuests answered, hours right everywhere, the books kept.Answers guests about hours, menu and allergies from your own rules, keeps your hours the same on Google, posts your dishes and reads supplier invoices. GuideThe 2027 social media calendar for small businesses.Every holiday, shopping day and day of mourning in 2027 for the US, Germany, the Netherlands and Turkey, with a note on how to post on each.

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