Every public holiday, shopping day and day of remembrance a small business in the United States plans its posts around in 2027, with a short note on how to post on each.
Every public holiday, shopping day and day of remembrance a small business in the United States plans its posts around in 2027, with the dates worked out for 2027 and a short note on how to post on each. Days of mourning are marked: they are part of the calendar so you know when not to post.
The days
January 2027
Date
Day
Kind
How to post
Fri 1 Jan
New Year's Day
Public holiday
A short greeting fits; say if you are open or closed.
Mon 18 Jan
Martin Luther King Jr. Day
Awareness day
Post only if it truly relates to what you do.
February 2027
Date
Day
Kind
How to post
Sun 14 Feb
Valentine's Day
Shopping day
A day people shop for: a post fits naturally.
Mon 15 Feb
Presidents' Day
Public holiday
A short greeting fits; say if you are open or closed.
March 2027
Date
Day
Kind
How to post
Mon 8 Mar
International Women's Day
Awareness day
Post only if it truly relates to what you do.
Wed 17 Mar
St Patrick's Day
Shopping day
A day people shop for: a post fits naturally.
Fri 26 Mar
Good Friday
Remembrance
A day of mourning: no promotional post. A quiet remembrance, or nothing.
Sun 28 Mar
Easter
Religious
A warm greeting for those who celebrate; say your opening hours.
May 2027
Date
Day
Kind
How to post
Sun 9 May
Mother's Day
Shopping day
A day people shop for: a post fits naturally.
Mon 31 May
Memorial Day
Remembrance
A day of mourning: no promotional post. A quiet remembrance, or nothing.
June 2027
Date
Day
Kind
How to post
Sat 19 Jun
Juneteenth
Public holiday
A short greeting fits; say if you are open or closed.
Sun 20 Jun
Father's Day
Shopping day
A day people shop for: a post fits naturally.
July 2027
Date
Day
Kind
How to post
Sun 4 Jul
Independence Day
Public holiday
A short greeting fits; say if you are open or closed.
September 2027
Date
Day
Kind
How to post
Mon 6 Sep
Labor Day
Public holiday
A short greeting fits; say if you are open or closed.
Sat 11 Sep
Patriot Day (September 11)
Remembrance
A day of mourning: no promotional post. A quiet remembrance, or nothing.
October 2027
Date
Day
Kind
How to post
Sun 31 Oct
Halloween
Shopping day
A day people shop for: a post fits naturally.
November 2027
Date
Day
Kind
How to post
Thu 11 Nov
Veterans Day
Public holiday
A short greeting fits; say if you are open or closed.
Thu 25 Nov
Thanksgiving
Public holiday
A short greeting fits; say if you are open or closed.
Fri 26 Nov
Black Friday
Shopping day
Only with a real offer; a "was" price must be one you really charged.
Mon 29 Nov
Cyber Monday
Shopping day
Only with a real offer; a "was" price must be one you really charged.
December 2027
Date
Day
Kind
How to post
Tue 7 Dec
Pearl Harbor Remembrance Day
Remembrance
A day of mourning: no promotional post. A quiet remembrance, or nothing.
Sat 25 Dec
Christmas
Religious
A warm greeting for those who celebrate; say your opening hours.
Days for your trade.
International days that suit some trades. Post on one only if it fits what you do.
Date
Day
For
Sat 20 Mar
World Oral Health Day
Clinics and practices
Mon 22 Mar
World Water Day
Home services
Tue 6 Apr
International Day of Sport for Development and Peace
Fitness and yoga studios
Wed 7 Apr
World Health Day
Clinics and practices, Fitness and yoga studios
Fri 23 Apr
World Book Day
Local shops
Fri 21 May
International Tea Day
Cafés and restaurants
Mon 21 Jun
International Day of Yoga
Fitness and yoga studios
Mon 27 Sep
World Tourism Day
Hotels and guesthouses
Fri 1 Oct
International Coffee Day
Cafés and restaurants
Mon 4 Oct
World Animal Day
Local shops
Sat 16 Oct
World Food Day
Cafés and restaurants, Local shops
Fri 19 Nov
World Toilet Day
Home services
Posting on special days in the United States.
Days of remembrance. Memorial Day, Patriot Day (September 11) and Pearl Harbor Remembrance Day honour the dead. A sale or a cheerful post on them reads badly; a quiet, respectful post, or none, is safer.
Offers. Post on Black Friday and Cyber Monday only with a real offer. Under the FTC's Guides Against Deceptive Pricing, a "was" price must be a price you really charged, for a reasonable time.
Event names. Some event names are trademarks that only official sponsors may use in advertising. Write "the big game" rather than the name of the football final.
Other faiths. Easter and Christmas are listed. If your customers celebrate other holidays, add them to your own calendar.
Your Neaion office plans posts from this calendar by itself: the days of your country, the religious calendar you choose, your trade and your own dates, a few days ahead, each waiting for your OK. Days of mourning stay quiet, and a shopping day gets a post only with an offer of yours. How your office makes posts.
Questions
Asked before you start.
When is Thanksgiving 2027?
Thursday 25 November 2027. Black Friday is the next day, 26 November.
Should my business post on Memorial Day?
A respectful post, or none, is safer than a sale. Memorial Day honours those who died in military service.
Can I mention the big football final in a post?
Describe it rather than naming it: some event names are trademarks only official sponsors may use in advertising.