German social media calendar 2027.
Every public holiday, shopping day and quiet day a small business in Germany plans its posts around in 2027, with the German name and a short note on how to post on each.
Updated 16 October 2026
2027 in Germany, month by month.
Every public holiday, shopping day and quiet day a small business in Germany plans its posts around in 2027, with the German name, the date for 2027 and a short note on how to post on each. Days of mourning are marked: they are part of the calendar so you know when not to post.
The days
January 2027
| Date | Day | Kind | How to post |
|---|---|---|---|
| Fri 1 Jan | New Year's Day Neujahr | Public holiday | A short greeting fits; say if you are open or closed. |
| Wed 27 Jan | Day of Remembrance for the Victims of National Socialism Tag des Gedenkens an die Opfer des Nationalsozialismus | Remembrance | A day of remembrance: no business post. |
February 2027
| Date | Day | Kind | How to post |
|---|---|---|---|
| Sun 14 Feb | Valentine's Day Valentinstag | Shopping day | A day people shop for: a post fits naturally. |
March 2027
| Date | Day | Kind | How to post |
|---|---|---|---|
| Mon 8 Mar | International Women's Day Internationaler Frauentag | Awareness day | Post only if it truly relates to what you do. |
| Fri 26 Mar | Good Friday Karfreitag | Remembrance | A day of mourning: no promotional post. A quiet remembrance, or nothing. |
| Sun 28 Mar | Easter Ostern | Religious | A warm greeting for those who celebrate; say your opening hours. |
May 2027
| Date | Day | Kind | How to post |
|---|---|---|---|
| Sat 1 May | Labour Day Tag der Arbeit | Public holiday | A short greeting fits; say if you are open or closed. |
| Thu 6 May | Father's Day Vatertag | Shopping day | A day people shop for: a post fits naturally. |
| Thu 6 May | Ascension Day Christi Himmelfahrt | Religious | A warm greeting for those who celebrate; say your opening hours. |
| Sun 9 May | Mother's Day Muttertag | Shopping day | A day people shop for: a post fits naturally. |
| Sun 16 May | Pentecost Pfingsten | Religious | A warm greeting for those who celebrate; say your opening hours. |
October 2027
| Date | Day | Kind | How to post |
|---|---|---|---|
| Sun 3 Oct | German Unity Day Tag der Deutschen Einheit | Public holiday | A short greeting fits; say if you are open or closed. |
November 2027
| Date | Day | Kind | How to post |
|---|---|---|---|
| Sun 14 Nov | National Day of Mourning Volkstrauertag | Remembrance | A day of mourning: no promotional post. A quiet remembrance, or nothing. |
| Sun 21 Nov | Sunday of the Dead Totensonntag | Remembrance | A day of mourning: no promotional post. A quiet remembrance, or nothing. |
| Fri 26 Nov | Black Friday | Shopping day | Only with a real offer, measured against your lowest price of the last 30 days. |
| Sun 28 Nov | First Sunday of Advent Erster Advent | Religious | A warm greeting for those who celebrate; say your opening hours. |
| Mon 29 Nov | Cyber Monday | Shopping day | Only with a real offer, measured against your lowest price of the last 30 days. |
December 2027
| Date | Day | Kind | How to post |
|---|---|---|---|
| Mon 6 Dec | St Nicholas' Day Nikolaustag | Shopping day | A day people shop for: a post fits naturally. |
| Fri 24 Dec | Christmas Eve Heiligabend | Religious | A warm greeting for those who celebrate; say your opening hours. |
Days for your trade.
International days that suit some trades. Post on one only if it fits what you do.
| Date | Day | For |
|---|---|---|
| Sat 20 Mar | World Oral Health Day | Clinics and practices |
| Mon 22 Mar | World Water Day | Home services |
| Tue 6 Apr | International Day of Sport for Development and Peace | Fitness and yoga studios |
| Wed 7 Apr | World Health Day | Clinics and practices, Fitness and yoga studios |
| Fri 23 Apr | World Book Day | Local shops |
| Fri 21 May | International Tea Day | Cafés and restaurants |
| Mon 21 Jun | International Day of Yoga | Fitness and yoga studios |
| Mon 27 Sep | World Tourism Day | Hotels and guesthouses |
| Fri 1 Oct | International Coffee Day | Cafés and restaurants |
| Mon 4 Oct | World Animal Day | Local shops |
| Sat 16 Oct | World Food Day | Cafés and restaurants, Local shops |
| Fri 19 Nov | World Toilet Day | Home services |
Posting on special days in Germany.
- Quiet days. Good Friday (Karfreitag), Volkstrauertag and Totensonntag are quiet days, and several states restrict public entertainment on them under their holiday laws. No promotional post; a quiet one, or none.
- 27 January. The Day of Remembrance for the Victims of National Socialism is not a day for a business post at all.
- Offers. Post on Black Friday and Cyber Monday only with a real offer. A price reduction must state the lowest price of the previous 30 days (Preisangabenverordnung, § 11).
- Holidays by state. Some holidays, such as Corpus Christi or Reformation Day, apply only in some states. The national ones are listed here; add your state's as your own days.
Your Neaion office plans posts from this calendar by itself: the days of your country, the religious calendar you choose, your trade and your own dates, a few days ahead, each waiting for your OK. Days of mourning stay quiet, and a shopping day gets a post only with an offer of yours. How your office makes posts.
Asked before you start.
When is Easter 2027 in Germany?
Good Friday is 26 March, Easter Sunday 28 March 2027.
What are quiet days (stille Tage)?
Days such as Good Friday, Volkstrauertag and Totensonntag, on which several states restrict public entertainment. No promotional post on them.
Do I have to show a previous price in a Black Friday post?
If you announce a price reduction, yes: the lowest price of the previous 30 days (Preisangabenverordnung, § 11).
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