Dutch social media calendar 2027.
Every public holiday, shopping day and day of remembrance a small business in the Netherlands plans its posts around in 2027, with the Dutch name and a short note on how to post on each.
Updated 16 October 2026
2027 in the Netherlands, month by month.
Every public holiday, shopping day and day of remembrance a small business in the Netherlands plans its posts around in 2027, with the Dutch name, the date for 2027 and a short note on how to post on each. Days of mourning are marked: they are part of the calendar so you know when not to post.
The days
January 2027
| Date | Day | Kind | How to post |
|---|---|---|---|
| Fri 1 Jan | New Year's Day Nieuwjaarsdag | Public holiday | A short greeting fits; say if you are open or closed. |
February 2027
| Date | Day | Kind | How to post |
|---|---|---|---|
| Sun 14 Feb | Valentine's Day Valentijnsdag | Shopping day | A day people shop for: a post fits naturally. |
March 2027
| Date | Day | Kind | How to post |
|---|---|---|---|
| Mon 8 Mar | International Women's Day Internationale Vrouwendag | Awareness day | Post only if it truly relates to what you do. |
| Fri 26 Mar | Good Friday Goede Vrijdag | Remembrance | A day of mourning: no promotional post. A quiet remembrance, or nothing. |
| Sun 28 Mar | Easter Pasen | Religious | A warm greeting for those who celebrate; say your opening hours. |
April 2027
| Date | Day | Kind | How to post |
|---|---|---|---|
| Tue 27 Apr | King's Day Koningsdag | Public holiday | A short greeting fits; say if you are open or closed. |
May 2027
| Date | Day | Kind | How to post |
|---|---|---|---|
| Tue 4 May | Remembrance of the Dead Dodenherdenking | Remembrance | A day of mourning: no promotional post. A quiet remembrance, or nothing. |
| Wed 5 May | Liberation Day Bevrijdingsdag | Public holiday | A short greeting fits; say if you are open or closed. |
| Thu 6 May | Ascension Day Hemelvaartsdag | Religious | A warm greeting for those who celebrate; say your opening hours. |
| Sun 9 May | Mother's Day Moederdag | Shopping day | A day people shop for: a post fits naturally. |
| Sun 16 May | Pentecost Pinksteren | Religious | A warm greeting for those who celebrate; say your opening hours. |
June 2027
| Date | Day | Kind | How to post |
|---|---|---|---|
| Sun 20 Jun | Father's Day Vaderdag | Shopping day | A day people shop for: a post fits naturally. |
November 2027
| Date | Day | Kind | How to post |
|---|---|---|---|
| Fri 26 Nov | Black Friday | Shopping day | Only with a real offer; on goods, measured against your lowest price of the last 30 days. |
| Mon 29 Nov | Cyber Monday | Shopping day | Only with a real offer; on goods, measured against your lowest price of the last 30 days. |
December 2027
| Date | Day | Kind | How to post |
|---|---|---|---|
| Sun 5 Dec | Sinterklaas Sinterklaasavond | Shopping day | A day people shop for: a post fits naturally. |
| Sat 25 Dec | Christmas Kerstmis | Religious | A warm greeting for those who celebrate; say your opening hours. |
Days for your trade.
International days that suit some trades. Post on one only if it fits what you do.
| Date | Day | For |
|---|---|---|
| Sat 20 Mar | World Oral Health Day | Clinics and practices |
| Mon 22 Mar | World Water Day | Home services |
| Tue 6 Apr | International Day of Sport for Development and Peace | Fitness and yoga studios |
| Wed 7 Apr | World Health Day | Clinics and practices, Fitness and yoga studios |
| Fri 23 Apr | World Book Day | Local shops |
| Fri 21 May | International Tea Day | Cafés and restaurants |
| Mon 21 Jun | International Day of Yoga | Fitness and yoga studios |
| Mon 27 Sep | World Tourism Day | Hotels and guesthouses |
| Fri 1 Oct | International Coffee Day | Cafés and restaurants |
| Mon 4 Oct | World Animal Day | Local shops |
| Sat 16 Oct | World Food Day | Cafés and restaurants, Local shops |
| Fri 19 Nov | World Toilet Day | Home services |
Posting on special days in the Netherlands.
- 4 May. Dodenherdenking remembers the dead, with two minutes of silence at 8 pm across the country. No promotional post on that day; Liberation Day on 5 May is the day to celebrate.
- Koningsdag. King's Day is on 27 April, or on 26 April when the 27th falls on a Sunday.
- Offers. Post on Black Friday and Cyber Monday only with a real offer. In the EU, a price reduction on goods must state the lowest price of the previous 30 days.
- Sinterklaas. Sinterklaasavond on 5 December is a family evening and a busy shopping season before it.
Your Neaion office plans posts from this calendar by itself: the days of your country, the religious calendar you choose, your trade and your own dates, a few days ahead, each waiting for your OK. Days of mourning stay quiet, and a shopping day gets a post only with an offer of yours. How your office makes posts.
Asked before you start.
When is King's Day 2027?
Tuesday 27 April 2027.
Should my business post on 4 May?
Not a promotional post. Dodenherdenking remembers the dead, with two minutes of silence at 8 pm. Liberation Day on 5 May is the day to celebrate.
When is Sinterklaas 2027?
Sinterklaasavond is Sunday 5 December 2027.
Read next
Set up your office in an afternoon.
Free to set up, no card needed. It reads your website, asks what it could not find, and nothing goes live until you have checked it.